We provide a professional quality work, aiming for the excellence

• We are accountable at all hierarchical levels of the company.
• We continuously develop our skills and knowledge through training.
• We carry out our tasks in a planned and organised manner.
• We optimise the management of our resources.
• We work in strict conformity with health and safety regulations.
• We strive for continuous improvement in our performance.

We behave with loyalty towards our environment on a daily basis

• We honour our commitments.
• We make our decisions with consistency.
• We behave fairly with our customers, our staff and our partners.
• We communicate openly, accurately and truthfully.
• We follow established procedures.
• We stand for the rules of free and fair competition.

The company’s goals are everyone’s goals

• We share the same ambitions and concerns.
• We are committed to achieving our goals and improving our results.
• We look for innovative solutions.
• We value initiatives as a force of progress.
• We make the flexibility of our organisation an asset.
• We anticipate changes in our environment.

We anticipate expectations

• We base our working relationships on mutual respect.
• We are friendly to our interlocutors.
• We are punctual.
• We consider criticism as an opportunity for improvement.
• We recognize and encourage effort, to stimulate motivation.
• We seek the best solutions for all.

Solidarity is the cement of our culture

• We are involved in social and civic actions.
• We accept and respect differences.
• We cultivate a work environment that fosters the staff’s fulfillment.
• We stimulate team spirit, a catalyst of energy.
• We build relationships of trust with our partners.
• We develop while preserving the environment.

• We rely on partnerships with international references.
• We have a solid and sustainable financial base.
• Our management is healthy and transparent.
• We follow a dynamic of permanent investments.
• Our results contribute to the development of our country’s economy.

• Our production site is a reference in the industrial field in Morocco.
• Our tool, constantly modernised, is of an excellent technological level.
• Our facilities and processes are environmentally friendly.
• Our working environment is welcoming and comfortable.

• We apply the standards and directives in effect.
• Our processes are mastered.
• Our products comply with the strictest European standards and labels.
• We promote quality to protect the end consumer.

• We transform a material of the future, noble and « ecologically correct ».
• Our reliable and durable products are designed to meet your needs.
• We offer users personalised services.
• We offer our partners associated services to support their growth.